MIKE WINN – Harness the Power of AI in Sales: The New Era of Relationship Building

Mike Winn is a Wharton business school lecturer, former McKinsey consultant, and founder of Forge | Business Relationships, the only app that combines AI and behavioral science to help salespeople build trust with clients, and revenue, faster.

In this digital age, businesses are constantly seeking innovative ways to harness the power of AI (Artificial Intelligence) to enhance their operations. AI has revolutionized various industries, and sales is no exception. Mike Winn, the founder and CEO of Forge, introduces an AI-powered software that brings unprecedented efficiency and effectiveness to sales professionals.

1. The Need for AI in Sales:

Mark highlights the challenges faced by sales professionals when it comes to building relationships. Traditional methods often fall short in personalization and research, leaving money on the table. Mike Winn’s journey in sales led him to identify this gap and develop Forge, a groundbreaking software that combines AI, the Internet, and personal calendars. With Forge, salespeople can seamlessly navigate through a wealth of information about their prospects to establish rapport and trust, ultimately driving revenue growth.

2. The Power of Personalization:

Mike emphasizes the significance of personalization in sales. With Forge, sales professionals can gain insights into their prospects’ backgrounds, interests, and experiences. By leveraging AI tools, such as NLP (Natural Language Processing) and Google searches, Forge automatically collects data from calendar invites and generates comprehensive summaries of prospects’ profiles. Armed with this valuable information, salespeople can create tailored experiences for potential clients, making them feel seen as individuals rather than mere commissions. The ability to connect quickly and establish common ground significantly accelerates the sales process.

3. Streamlining Sales Operations:

AI technology has the potential to revolutionize sales operations by streamlining tasks that were once time-consuming. Forge’s integration with CRM platforms enhances its capabilities as a relationship-focused calendar and a contact manager on steroids. The software enables automation and AI-driven features that optimize meeting preparation, information storage, and web research. This amalgamation of automation and AI allows sales professionals to present compelling pitches to clients while using their time more efficiently.

4. Unleashing the Competitive Edge:

The AI-driven features provided by Forge offer a game-changing advantage to sales teams. With access to a prospect’s background information at their fingertips, sales professionals can effortlessly craft personalized email sequences and nurture relationships effectively. By customizing the sales experience, from understanding prospects’ preferences to tailoring emails, sales professionals can greatly improve their conversion rates. Efficiency gains resulting from AI tools like Forge contribute to making more connections and ultimately closing more sales.

5. Enhanced Sales Productivity:

Mike Winn emphasizes that AI tools like Forge significantly reduce the time required for research and information gathering. Even saving five minutes per prospect can yield tremendous results when multiplied by a high-volume sales strategy. The time saved can be channeled into other essential sales activities, such as increasing the number of sales calls. Embracing AI tools allows sales professionals to focus on what they do best – closing deals.


The integration of AI into sales processes holds remarkable potential for enhancing productivity and building meaningful relationships with potential clients. As showcased in the After Hours Entrepreneur podcast episode with Mike Winn, Forge is at the forefront of leveraging AI tools to transform the way sales professionals operate. By intelligently utilizing AI, sales teams can truly harness its power to streamline operations, make better connections, and significantly improve their conversion rates. As AI continues to evolve, embracing innovative tools like Forge is key to staying ahead in this competitive business landscape.


  • The Importance of AI in Sales
    • Discover the importance of building relationships in sales and how AI can help you do it more effectively
  • Customizing Sales Experiences
    • Learn how AI can be a powerful research tool for understanding your clients and their needs
  • AI’s Process in Gathering Information
    • Gain insights on how to use AI to connect with clients faster and build trust more effectively
  • The Role of AI in Increasing Sales Efficiency
  • How Forge Utilizes AI and Automation

Connect with Mike Winn:




Mark Savant

LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145
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