Paige DeAngelo is the founder and CEO of Aer Cosmetics, a company that is revolutionizing the cosmetic industry by bridging the gap between sustainability and quality. Their patent-pending, first-of-its-kind mascara formula comes in tablet form, allowing customers to refill and replenish their makeup instead of buying a new unit.
Paige DeAngelo’s story is nothing short of fascinating. A multi-talented individual, she has always been driven to do things differently. She believes in challenging the status quo, and her journey with Aer Cosmetics represents a perfect example of her mindset.
So, what sets Aer Cosmetics apart from traditional cosmetic products? The company is focused on bridging the gap between sustainability and quality in the cosmetic industry. Paige identified a polarized landscape in the industry, where consumers were forced to choose between high-quality products and sustainable options. This led her to develop a patent-pending, first-of-its-kind mascara tablet that offers customers a sustainable and high-quality makeup solution.
The innovative tablet formula holds the shape of a tablet and dissolves, allowing customers to refill and replenish their mascara instead of buying a new product. Not only is this approach eco-friendly, but it also provides a smudge-proof, luxury product made for dancers by a dancer.
Aer Cosmetics also incorporates sustainability into its packaging, with refillable cork bottles and recycled materials for shipping boxes. This commitment to sustainability at every step of the product’s lifecycle is truly revolutionary.
From a business standpoint, Aer Cosmetics challenges the traditional subscription model prevalent in the cosmetic industry. While many companies lean towards a subscription-based approach, encouraging customers to repeatedly purchase new products, Aer Cosmetics offers a subscription model focused on refilling and replenishing the sustainable tablets. This aligns with the average customer’s annual usage of 3 to 5 mascaras, making the subscription model seamlessly resonate with existing beauty industry trends.
Paige’s journey with Aer Cosmetics has been documented across social media platforms, where she leverages her platform as a macro influencer to connect with her audience. Her “figuring it out with Aer Cosmetics” series on Instagram and TikTok reveals the authenticity and transparency behind the brand’s creation. This open approach not only provides insights into the industry but also offers a behind-the-scenes look at the challenges and triumphs of entrepreneurship.
While documenting her journey, Paige is also focused on building a community that resonates with the brand’s values. She believes in genuine connections and building a relationship with her audience beyond mere business transactions. By sharing her failures and the lessons learned along the way, she has created a relatable narrative that resonates with aspiring entrepreneurs and individuals navigating their unique paths in business and life.
Paige’s unwavering commitment to her vision and values has transcended the traditional boundaries of the cosmetic industry. Her story serves as an inspiration for anyone who seeks to challenge existing norms, foster sustainability, and create a meaningful impact in their respective industries.
To stay updated on Paige’s journey and learn more about Aer Cosmetics, be sure to follow her on Instagram and TikTok at @AerCosmetics, and connect with Paige personally at @PaigeDeAngelo. As the beauty and sustainability industries continue to evolve, Paige and Aer Cosmetics stand at the forefront of innovation and positive change.
Takeaways with Paige DeAngelo
- Sustainable quality disrupts cosmetics.
- Authenticity builds business trust.
- Overcome doubt with self-validation.
Connect with Paige DeAngelo
Website: www.aercosmetics.co
Instagram: www.instagram.com/paigedeangelo
Mark Savant
Launch and Automate Your Podcast: www.marksavantmedia.com